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Bank Alfalah Signs Deal with Mastercard

Bank Alfalah hit strategic agreement with MasterCard to take advantage of the bonus system known in order to put the first of its kind loyalty to the institution and rewards program in Pakistan level.

MasterCard reward system provides advanced experience through robust and secure platform and flexible rewards treatment.

The agreement was signed by Mr. Atef atmosphere, President and CEO of Bank Alfalah and Mr. Khalid Al-Jabali, head of the Middle East and North Africa division, Mastercard, in the presence of senior officials from both entities. It brings mutual agreement on global expertise in space MasterCard rewards and placed in the exclusive market-Falah Bank as an innovative provider of customer-centric solutions, and is designed to help customers engage in exciting ways, and the loyalty of enterprise software.

Once in force, the agreement provides clients with Bank Alfalah the opportunity to earn bonuses on the whole banking experience, and also the introduction of new and easy ways to redeem points.

(L-R): Mehreen Ahmed – Group Head Retail South & New Inititives (BAFL), Atif Bajwa – President, CEO (BAFL), Khalid Elgiabli – Division President Middle East and North Africa (Mastercard), Aurangzaib Khan – Area Head Pakistan & Afghanistan (MasterCard). Standing (L-R): Khurram Jamshed – Head Loyalty & Business Technology (BAFL), Umer Hafeez (Business Manager – Loyalty).

Commenting on the signing of the agreement, Ms. Mehreen Ahmed, President of South retail and new initiatives group, “Falah Bank is proud of the level of trust customers crosses towards the bank. We strongly believe that a loyal customer base is the greatest assets of the bank and we continue to expand our efforts to make them better and innovative solutions and banking services he said. We are delighted to collaborate with MasterCard to offer rewards program to promote customer loyalty. We intend to develop further initiatives that focus on clients in the future. ”

Mr. Aurangzaib Khan, the head and the Pakistan-Afghanistan region, Mastercard, “reward our customers through innovative ways that enhance their lives is the main focus for MasterCard. Our cooperation with the Alfalah Bank will help us access to the growing base of consumers in Pakistan, and we look forward to extending the benefits of this the new rewards system to our customers. ”

Falah Bank is committed to strengthening its roots in the communities they serve through the provision of banking services customer-focused financial products and solutions. The Bank’s policy is to put customers in preference, which makes it the most preferred bank in Pakistan.


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